Performance analytics are essential for sustainable closed-loop marketing.
Personal customer calls quickly reveal which slides work in the field and how and where to further optimize the eDetailer.
However, important data points such as the number and duration of calls with the eDetailer, the average duration of use of the slides or the percentual use of the slides in all calls are not visible at a glance in reporting or tracking – crucial information, like which slides are used as exit slides is even missing entirely.
FLINX Insights collects and visualizes these key facts directly on a sitemap copy of the eDetailer – so it is intuitively visible at a glance and with regard to the conversation flow:
- Number and duration of calls with the eDetailer
- Average duration of use of the individual slides
- Percentage use of the slides in all calls
- Exit points from the eDetailer
Take your analytics to the next level
with FLINX Insights.