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Instant messaging with ONE MESSAGE is based on approved messaging templates. Content production and approval processes for ONE MESSAGE content follow the same workflow that is already established for other channels within your organization. We recommend using SHOWCASE to create ONE MESSAGE content.

While sales reps only have access to approved instant messaging content, ONE MESSAGE still allows limited customization options to personalize the customer experience. The usage of content tokens, for example, allows you to integrate CRM data or even free-text fields – depending on your governance model.

Harmonizing content creation across different messaging services

Every messaging service supports a slightly different feature set and different types of content. ONE MESSAGE ensures that delivered content always complies with the specific requirements of the targeted messenger platform.

Additionally, several instant messaging services like WhatsApp require pre-approval of conversation openers. ONE MESSAGE ensures all approved templates comply with these technical requirement and terms of use.

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Want to learn how to create compliant content with ONE MESSAGE?

Let’s schedule a demo today and talk about your content approval processes.