What Modern eDetailing Delivers Today – and How You Benefit | RMH MEDIA GmbH

Here you will find everything you need to take your eDetailing to the next level: concise articles covering concept, design, interactivity, data connectivity and CRM integration.

Whether you are just getting started or looking to optimise your existing setup, simply choose the topics that matter most to you.

And if you want to get there faster, talk to us directly. We will show you how to unlock greater impact from your eDetailings – measurable and sustainable.

CLM Best Practice

Was sind eigentlich richtig gute eDetailer?

Vorweg möchte ich anmerken: Es gibt keine vollständig allgemeingültige Antwort, denn eDetailer sind bzgl. ihrer Inhalte, Anforderungen und Einsatzgebiete unterschiedlich ausgerichtet. Allerdings lassen sich klare Aspekte definieren, die wesentlich für einen richtig guten eDetailer sind – in Teilen oder auch insgesamt. Diese Punkte gewährleisten beste Voraussetzungen für einen wirklich erfolgreichen eDetailer-Einsatz.

CLM Best Practice

Why even an eDetailer? PDFs are enough – wrong!

What are the advantages of using an eDetailer instead of a PDF in closed loop marketing? This is a recurring question for a wide variety of departments and teams. As this has come up again often in recent weeks, here is an executive summary of the core points.

CLM Best Practice

eDetailer – Popup vs. sub-slide. eDetailers frequently contain more popup slides than regular slides. Why is that?

"All additional information must be available, but that is too much content to fit on a single slide," is usually given as the reason. This is true: The content of a single slide in an eDetailer should focus on the core message and must be visualized accordingly. However, if there is relevant additional content, it makes much more sense to use sub-slides instead of popups.

Brainfood

eDetailers – two different ways of implementation

The possibilities for implementing eDetailers are manifold. However, implementation is always preceded by one essential question: Is it possible to implement the eDetailer quickly and cost-effectively?

Brainfood

Dashboards – The clever solution for flexible conversation management with eDetailings

Today, digitally supported sales conversations in the field require significantly more flexibility in storytelling and the ability to (reactively) respond to ad-hoc topic requests from consumers.

CLM Best Practice

eDetailers with segmentation. What does this mean in concrete terms?

Using customer segmentation for targeted HCP-addressing is a popular topic, but the possibilities are wide-ranging and there is often a lack of the necessary settings in the backend of the CRM.

RMH MEDIA Employee

Take the next step now!

Would you like to understand where you currently stand and how your eDetailing setup can be optimised?
This is how we can start the conversation – simply choose what suits you best:

Send a short message

Book a call

Next Level CLM

Sustainable Closed-Loop Marketing. eDetailings offers many possibilities for dynamic control.

Improving customer targeting by using customer segmentation is a popular topic at the moment. However, it is often unclear what's possible and to which extent, and how to correctly set up your CRM-backend to implement your customer segmentation strategy.

Next Level CLM

Sustainable Closed Loop Marketing. Use Veeva Suggestions for customer-centric and data-driven communication.

Suggestions is one of Veeva CRM’s core features. It’s essential to seamlessly support and involve your sales force in the execution of digitally driven marketing campaigns. In sales, it’s particularly helpful for identifying opportunities and making informed decisions during face-to-face customer interactions.

Brainfood

Digital Pharmaceutical Marketing– exquisitely composed …

Our CLMkitchen is a digital melting pot of technical know-how, strategic marketing, creative ideas, and targeted user experience. Here, we serve you a variety of ingredients, dishes, and recipes that will help you take your digital engagement to the next level. Whether you're a novice or an expert, we cook individually for you or together with you. Fancy a kitchen party? Then let's create gourmet menus together in our CLMkitchen.