Brainfood | RMH MEDIA GmbH

Brainfood

Digital Pharmaceutical Marketing– exquisitely composed …

Our CLMkitchen is a digital melting pot of technical know-how, strategic marketing, creative ideas, and targeted user experience. Here, we serve you a variety of ingredients, dishes, and recipes that will help you take your digital engagement to the next level. Whether you're a novice or an expert, we cook individually for you or together with you. Fancy a kitchen party? Then let's create gourmet menus together in our CLMkitchen.

CLM Best Practice

Was sind eigentlich richtig gute eDetailer?

Vorweg möchte ich anmerken: Es gibt keine vollständig allgemeingültige Antwort, denn eDetailer sind bzgl. ihrer Inhalte, Anforderungen und Einsatzgebiete unterschiedlich ausgerichtet. Allerdings lassen sich klare Aspekte definieren, die wesentlich für einen richtig guten eDetailer sind – in Teilen oder auch insgesamt. Diese Punkte gewährleisten beste Voraussetzungen für einen wirklich erfolgreichen eDetailer-Einsatz.

CLM Best Practice

eDetailers with segmentation. What does this mean in concrete terms?

Using customer segmentation for targeted HCP-addressing is a popular topic, but the possibilities are wide-ranging and there is often a lack of the necessary settings in the backend of the CRM.

CLM Best Practice

Why even an eDetailer? PDFs are enough – wrong!

What are the advantages of using an eDetailer instead of a PDF in closed loop marketing? This is a recurring question for a wide variety of departments and teams. As this has come up again often in recent weeks, here is an executive summary of the core points.

CLM Best Practice

eDetailer – Popup vs. sub-slide. eDetailers frequently contain more popup slides than regular slides. Why is that?

"All additional information must be available, but that is too much content to fit on a single slide," is usually given as the reason. This is true: The content of a single slide in an eDetailer should focus on the core message and must be visualized accordingly. However, if there is relevant additional content, it makes much more sense to use sub-slides instead of popups.

CLM Whitepaper

We‘re seeing something you‘re not seeing – yet!

Part 4/4: The accuracy of target group segmentation and the identification of suitable attributes are decisive factors for the development of targeted communication measures. Data-driven insights into audience needs enable precise customization of content, tone and visuals, maximizing the relevance and effectiveness of communications.

CLM Whitepaper

Channel and touchpoint sheets – our GPS through the data jungle

Part 3/4: Which touchpoints belong to which channel? Which channel generates which data? What are the performance and early warning indicators? With our tried-and-tested approach, we want to support you in bringing simplicity to complexity and making standardized, efficient and sustainable marketing processes manageable.

CLM Whitepaper

Digital Marketing step-by-step

Part 2/4: Campaigns in the digital marketing mix come in a wide variety of forms, scopes and degrees of complexity. In planning, implementation and documentation of omnichannel campaigns, this can appear confusing and unnecessarily convoluted.

CLM Whitepaper

If you don't measure, you won't measure up. But how do you measure correctly?

Part 1/4: How can a campaign be measured consistently – with the existing organizational and technical framework – and beyond simple KPIs such as “open rate” or “click”?

Whitepaper

Turbulence ahead for the life sciences industry – which steps you have to take NOW

Imminent change: What does the end of the Veeva-Salesforce partnership mean for the life sciences? The CRM market in the life sciences has been stable for decades - until now.

Case study

Self-Service Event-Landingpage Generator for Reps and MSL

Our event landing page generator ensures that every event is correctly branded, compliant and easy to promote across digital and non-digital channels. In less than 6 minutes, your employees can create professional landing pages – intuitively and without any prior training!

Use Case

Making lens surgery benefits experienceable.

We have been working with our lens specialist partners at 1stQ since 2011. Our shared goal is to make the differences between Optimal Natural Sight (ONS) vs. age-related degradation in vision (presbyopia) intuitively understandable and interactively experienceable for patients.

Use Case

From the optical bench to augmented reality—or: Choosing the right medium is crucial for content-performance.

A shared learning from our cinematic web application on cataracts was not to leave patients alone when using it.

Use Case

From augmented reality to virtual reality—for optimal patient experience and practical usability

The virtual test viewing with our 2021 app impressed both doctors and patients. However, we received feedback that doctors don't have the time or space in their practice to set up a separate room with objects for close, medium and distant viewing. Augmented reality is therefore not the right technology for this purpose. That's why we're switching technologies for our second app: If the room situation at the physician is not feasible, we simply build the perfect room ourselves—in virtual reality!

Use Case

RALV® - Explaining a complex and innovative device and making it intuitively experienceable

Intraocular lenses have to be surgically implanted in the eyes. To help patients decide whether the physical and financial effort is worth it, DEZIMAL GmbH developed RALV—Real Artificial Lens Vision—with 1stQ’s Rüdiger Dworschak as consulting mentor. When patients look through the RALV lenses, they can see for themselves how their vision improves, and do not have to rely solely on the assessment of their treating physician.

Next Level CLM

Sustainable Closed-Loop Marketing: How to take marketing automation and eDetailing to the next level?

Digital marketing solutions have enormous potential. Most of this potential is often wasted, however, because stakeholders are neither aware of the latest technical developments, nor trained in planning and implementing these new solutions.

Next Level CLM

Sustainable Closed-Loop Marketing. eDetailings offers many possibilities for dynamic control.

Improving customer targeting by using customer segmentation is a popular topic at the moment. However, it is often unclear what's possible and to which extent, and how to correctly set up your CRM-backend to implement your customer segmentation strategy.

Next Level CLM

Sustainable Closed Loop Marketing. Use Veeva Suggestions for customer-centric and data-driven communication.

Suggestions is one of Veeva CRM’s core features. It’s essential to seamlessly support and involve your sales force in the execution of digitally driven marketing campaigns. In sales, it’s particularly helpful for identifying opportunities and making informed decisions during face-to-face customer interactions.

Next Level CLM

Sustainable Closed-Loop Marketing: FLINX Insights makes eDetailing Analytics easily accessible

FLINX Insights displays performance data for individual slides directly on the sitemap – so you can immediately see how well individual slides are performing and which slides are being used as exit slides.

Best Practice

Best practice basics for eDetailing

In Closed Loop Marketing, eDetailers are an essential and powerful tool that can support the sales force intensively and successfully in sales talks. eDetailers can also be used as an important component of marketing automation.

Expertise

RMH MEDIA Summit '23 Compliant Instant Messaging is here

On April 26, it finally happened – we hosted our first RMH MEDIA SUMMIT 2023! Together with interested parties, customers and partners we spent an exciting day full of fresh ideas, surprising insights and practical solutions.

Hands-on

Create captivating CLM Presentations with SHOWCASE Platform

Storytelling for everyone! With our CLM converter, you can hand over your good ideas to your sales force quickly, inexpensively and without external help - without spending a lot of time and money on animations.

Brainfood

Minimize Time to Market with AI Translation. Leverage international synergies to efficiently recycle content.

Accelerate your content creation pipeline and minimize time to market – with DeepL API integration in SHOWCASE. Everyone has been talking about AI technologies since the hype surrounding ChatGPT and the billions invested by Google, Microsoft and others. The increasingly "smarter" AIs cannot replace experienced specialists – but with AI support, your employees can localize content by themselves and reuse it faster and more efficiently.

Brainfood

Dashboards – The clever solution for flexible conversation management with eDetailings

Today, digitally supported sales conversations in the field require significantly more flexibility in storytelling and the ability to (reactively) respond to ad-hoc topic requests from consumers.

Brainfood

eDetailers – two different ways of implementation

The possibilities for implementing eDetailers are manifold. However, implementation is always preceded by one essential question: Is it possible to implement the eDetailer quickly and cost-effectively?

Use Case VR

RMH MEDIA supports university study on wine taste with virtual environments:

How do you determine whether the location you drink wine at impacts your wine experience or even its taste? The answer: with a virtual wine cellar. So we developed a virtual wine cellar and other virtual environments for a university study.

Use Case 3D CLM

Matters of the heart – in 3D

As seasoned experts in the field of medical eDetailers, we are not only capable of transforming complex topics into engaging, interactive and medically accurate content – we also constantly redefine technological frontiers for CLM presentations with our bleeding-edge virtual experiences and captivating stories.

Use Case AR

RMH MEDIA develops "The Glass Woman" for German Röntgen Museum

To understand things or make them understandable, to enable new insights or to make hidden things visible, you need to create certainty by modelling them.